The Challenge:
A global prestige beauty brand re-platformed its website in early October, anticipating growth during the crucial 4th Quarter. However, soon after launch, it became evident that key SEO steps were overlooked, resulting in a 37% drop in revenue from organic search. The client needed immediate intervention to diagnose the root cause and restore search visibility before the peak shopping season.
The Solution:
Lisa was brought in to lead a rapid SEO recovery strategy, collaborating closely with developers to address the technical issues affecting the site's performance. A comprehensive audit was conducted to pinpoint errors, and an agile remediation plan was implemented to restore rankings and organic traffic.
Proposed Execution:
- Diagnosed technical SEO issues stemming from the re-platforming process.
- Implemented necessary code changes to resolve indexing and ranking challenges.
- Conducted redirect mapping to ensure link equity was preserved.
- Recovered and optimized meta data that was lost during the transition.
- Validated and corrected sitemap issues to enhance search engine crawlability.
- Audited and updated the robots.txt file to remove blocking directives.
- Monitored performance closely and adjusted strategy based on real-time data.
Results:
- Quick turnaround: By November, organic search traffic increased by 15%.
- Revenue recovery: Year-over-year organic revenue saw a 29% uplift.
- Surpassed expectations: The beauty brand not only recovered but exceeded its 4th Quarter revenue goals.
For organizations seeking to maximize their global digital potential, partnering with Elevate Digital can unlock transformative insights and competitive advantages.